Vers un nouveau marketing...(Towards a new marketing approach...)
e-commerce

What do customers expect from mobile commerce?

What do customers expect from mobile commerce from Vanina Delobelle

The multichannel experience

Multichannel from Vanina Delobelle

eCommerce anthropology

It defines the interrelationships between people, technologies and products. A person has her believes, moral, references, history that will have her attracted by a product or by another one. For example, if the person is sensitive to environmental issues, all ‘’green’’ message or products related will have more impact on her...

Moda Operandi: The online Fashion Runway Show

You order fashion designers’ cloths like if you were in a Runway show. The product does not exist, it is going to be created just for you! The good thing is that products are only created on demand which prevent creating an unnecessary inventory. Only the exact number of products is created so no...

E-commerce...silent revolution

E-commerce silent revolution View more PowerPoint from Vanina Delobelle
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