Vers un nouveau marketing...(Towards a new marketing approach...)
Le marketing à la Une

The process of innovation

One of my favorite topic: innovation. It is when a company stops to innovate that she dies. This is just the basic Darwin principle that applies to products and corporation. It might seems obvious but experience has taught me that this concept is not always applied. Innovation cannot be just a cycle, a project, and we are done....

Personalization…the future of products

I remember being on a conference with lots of retailers and they were saying that personalization was very profitable in general. Personalization is when you can put your name on the T-shirt, the initials on the embroidered on the towel, the logo of the school on the sweater, a personal message on...

Arènes de Rome et Reality Show

Alors que je regardais le comportement des candidats de The Next Great Baker l’autre jour, je me suis rendue compte qu’il ne s’agissait de rien de plus que la version moderne des Arènes de Rome. Les gladiateurs se battent et le publique décide de leur vie ou de leur mort en fonction de leur prestation. En matière...

Extreme couponing experience

When you have a researcher background you cannot be happy only watching or hearing about stuff, you want to experiment by yourself and drive your own conclusions. I had been following the program on TV showing these extreme couponers, impressive! Yes but in reality what does that mean? For 2 months I did the experience. I...

The running shoes war

There are hundreds of running shoes models and new ones for each season. It is like fashion, you need to follow the trend. Runners are recommended to change shoes every 400 miles so at least 2 to 3 times a year for a normal runner.
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