Vers un nouveau marketing...(Towards a new marketing approach...)
Internet...

The biggest hurdles to digital transformation

Many executives leading digital transformation are sharing their frustrations and the challenges they are facing. The road to digital transformation is not easy for these people, who are given the task but not the means. Digital transformation is not new. A lot of people are tackling the subject...

Quizup and Buzzfeed: Quiz apps forever

Trivia apps are super trendy. Everybody loves trivia, everybody plays trivia. Buzzfeed is the king in Facebook. Everybody shares the last quiz of the day about what country you are , what city you are, what star you are, what old person would you be, …It is easy, it takes few seconds and it is fun. We share with our friends and...

Hot US IPO coming up in the internet space

Last year, 2 big IPO were to watch and participate LinkedIn, and Facebook, where you would have made +100% of your investment. This year, there are few IPO I am watching in the US that are certainly going to be great deals and shake the Internet market: Alibaba: certainly the biggest. This China giant is bigger than Amazon and...

Life360: big brother on my data

We know how sensitive personal data subject is lately. It has been a hot topic at SXSW, where Snowden appeared to be the hero of a new era. How much do we want to be public? How much data are going to change our relationships? I discovered the Life360 app that enables you to know where your family...

Best 2013 digital campaigns

2013's best digital campaigns from Gregory Pouy
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