Vers un nouveau marketing...(Towards a new marketing approach...)
Articles in English

Corsica: diversity for holidays

Corsica used to be the favourite destination for Italians and Germans. Since few years, we see more Americans and also Asians since 1 year. Corsica is therefore seen as a nice place to visit in France even if there is no direct flight between New York and Bastia or Tokyo and Ajaccio. ...

Why Americans do not pay much attention to their work contract ?

In Belgium, the trial period lasts at least 6 months. In the US, an employee can be fired in 15 days without notification. In France, we have 3 months trial period for executives and 1 month for non-executive. It is quite low and now the government tried to extend this period to 2 years without success....

Disney vs EuroDisney

European people have their habits and are not ready to get ride of their daily glass of wine. Eurodisney faced difficulties after implementation just because it was too much "American". Funny thing since everybody knows from where it comes. However, we have here the example of...
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