Vers un nouveau marketing...(Towards a new marketing approach...)
Articles in English

Social networking : we cannot do without it !

Lots of social networks exist and we can mention: LinkedIn, Viaduc, OpenBC, 6nergies but also Tagworld and many others...please notify if you see others that I missed ! Communities and networks are today the baseline of the societies. Indeed, we cannot do without it and...

Towards a higher technology

Nowadays, technology is improving and consumers are looking for ever more functionnalities. Indeed, we are currently facing a second bubble. The internet 2.0 is the start of a new technology age. We can share images, get images over our mobile phone with companies like Eyeka or get our favorite TV/Radio program on our iPod or...

Customer centric or not ?

Currently 2 big families are facing : The one in favor of one-to-one marketing The one in favor of mass marketing In the 80’s, marketers thought that it was up to them to create trends and to build up the products customers where looking for. Big firms like Sony, Nike or Apple were driving this trend. These firms...

The French Watergate

France is facing its Watergate. Its name: Clearstream! These last time France is turning the other way round. We do not understand anything with this whole story. One is charging the other, but the second one has not been told about it, while the third one is denying. What's going...

The French generation crisis

France is facing a generation crisis. Indeed, between the CPE strikes and those for the retirement system, it is finally a generation fight. Seniors want to retire, but they are asked to work longer and younger want to work but they cannot find a job. How can we get out from...
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