Vers un nouveau marketing...(Towards a new marketing approach...)

e-commerce

Can we still talk about ecommerce?

I feel like ecommerce should be replaced by digital experience or digital platforms as we are now selling via different devices whether it is internet, mobile web, mobile apps, tablets, connected TV or virtual reality. In addition, there are lots of experiences that are building customer engagement or customer consumption and...

What does eCommerce cover?

When we talk about eCommerce, we sometimes do not realize how many functions it covers at the same time. As I wrote prior, eCommerce is an expertise and requires a lot of skills in many different areas from the executive who is leading the charge. Product management: will roll under this expertise...

Le e-commerce et le luxe

BLSTK Replay n°53 > La revue luxe et digitale du 27.06 au 03.07 from Balistik#Art

The lies of ecommerce

Ecommerce is trendy. Everybody sees opportunities to grab in the space. We hear it is easy, it is cheap, it is fast, everybody can do it! In theory yes but let’s analyze what ecommerce truly is and what does not make it as easy, cheap and fast as we may think. Ecommerce is an expertise. It is not for everybody. Taking an...

The deals competitive landscape

The deals competitive landscape from Vanina Delobelle
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