Vers un nouveau marketing...(Towards a new marketing approach...)

e-commerce

What does eCommerce cover?

When we talk about eCommerce, we sometimes do not realize how many functions it covers at the same time. As I wrote prior, eCommerce is an expertise and requires a lot of skills in many different areas from the executive who is leading the charge. Product management: will roll under this expertise both functionality, user...

Le e-commerce et le luxe

BLSTK Replay n°53 > La revue luxe et digitale du 27.06 au 03.07 from Balistik#Art

The lies of ecommerce

Ecommerce is trendy. Everybody sees opportunities to grab in the space. We hear it is easy, it is cheap, it is fast, everybody can do it! In theory yes but let’s analyze what ecommerce truly is and what does not make it as easy, cheap and fast as we may think. Ecommerce is an expertise. It is not for everybody. Taking an...

The deals competitive landscape

The deals competitive landscape from Vanina Delobelle

Augmented reality straight from your mobile

Augmented reality will come directly from your device. As you will be walking in a store aisle, read an article or wait at a bus station, you will be able to use your mobile to simply get more about the product you see. The product will get a life, it will be more than just a static product, it will talk to you and teach you...
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