Vers un nouveau marketing...(Towards a new marketing approach...)

e-commerce

How VR will save retail

As Augmented reality is able to enhance the store experience, Virtual Reality brings the store to customers. It is the very first time, when customers can really have the store in their house. They do not have to drive, it comes to them. It is not an e-Commerce store, where products are presented in a different way or where...

Is technology evolving too quickly for retailers?

I was at an executive summit and during a roundtable we started talking technology. Somebody said that the technology goes too fast. As retailers, we are still thinking about implementing a solution that a new one comes in. Retailers are facing a lot of disruptions the past 10 years. The market is moving fast and they need to...

Can we still talk about ecommerce?

I feel like ecommerce should be replaced by digital experience or digital platforms as we are now selling via different devices whether it is internet, mobile web, mobile apps, tablets, connected TV or virtual reality. In addition, there are lots of experiences that are building customer engagement or customer consumption and...

What does eCommerce cover?

When we talk about eCommerce, we sometimes do not realize how many functions it covers at the same time. As I wrote prior, eCommerce is an expertise and requires a lot of skills in many different areas from the executive who is leading the charge. Product management: will roll under this expertise...

Le e-commerce et le luxe

BLSTK Replay n°53 > La revue luxe et digitale du 27.06 au 03.07 from Balistik#Art
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