Mobile is the device used by customers to buy products on the go. Research is also showing that customers do buy big ticket items via mobile too. These virtual stores are also located in very strategic locations as usually in areas where customer s do wait (for the metro, the bus, a plane). They do have time and when people have time, they spend money. It is a new experience offered to customers closer to entertainment and better integrated to their daily schedule. Now, you can also add an associate next to the virtual shop and offer special discounts for the launch of a new store so the engagement can even increase. It would be a nice addition as not all customers are yet familiar with this new ‘’way’’ to buy.