Vers un nouveau marketing...(Towards a new marketing approach...)
The winning attitude
- The Winner is always part of the answer; The Loser is always part of the problem.
- The Winner always has a program; The Loser always has an excuse.
- The Winner says, “Let me do it for you”; The Loser says, “That is not my job.”
- The Winner says,” It may be difficult but it is possible”; The Loser says,” It may be possible but it is too difficult.”
- When a Winner makes a mistake and says,” I was wrong”; When a Loser makes a mistake and says,” It wasn’t my fault.”
- Winners say “There is a better way”; Losers say “It’s the way it has always been done.”
- Winners learn from their mistakes; Losers believe the only way to avoid failure is to never risk or try anything new.
- A Winner makes commitments; A Loser makes promises.
- Winners have dreams; Losers have schemes.
- A Winner says “I will do it”; A Loser says “I will see what I can do.”
- Winners say,” I must do something”; Losers say, “Something must be done.”
- Winners are a part of the team; Losers are apart from the team.
- Winners see the gain; Losers see the pain.
- Winners see possibilities; Losers see problems.
- Winners believe in win/win; Losers believe for them to win someone has to lose.
- Winners see the potential; Losers see the past.
- Winners seek to learn, Losers learn how little they know.
- Winners are like a thermostat; Losers are like thermometers.
- Winners choose what they say; Losers say what they choose.
- Winners use hard arguments but soft words; Losers use soft arguments but hard words.
- Winners stand firm on values but compromise on petty things; Losers stand firm on petty things but compromise on values.
- Winners follow the philosophy of empathy: “Don’t do to others what you would, not want them to do to you”; Losers follow the philosophy, “Do it to others before they do it to you.”
- Winners make it happen; Losers let it & then watch it happen.
Mercredi 2 Septembre 2009
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