The f-commerce

After e-commerce, m-commerce, here is the f-commerce. Selling on Facebook is the new way of selling. Brands sell on Facebook (1-800 flowers ), retailers find new sales types (Carrefour ), customers sell on Facebook (Yardsellr ).

Facebook is a new sales channel for customers and brands to buy and sell. Indeed, the platform offers people and traffic so it is naturally that people consider selling on Facebook.

Is the platform a good one? Some say there is not big traction and for example 1-800 flowers, as the pioneer of the f-commerce, explained some time ago that they were not getting the expected results. Other keep going, because this is the place to be…for the moment. Being on Facebook, even if it does not generate many revenues, it is still a place to have his store front. Same as you will open a store in the 5th Avenue, you have to get one on Facebook when you are a famous brand. Facebook is also a large marketplace with its more than 500 million active users. Where there are people, there is always business to do.

People also now see a way to leverage their networks. They build it couple of years ago, now it is time it gets helpful either in a pull or push transaction, for money or for interest but the user needs to get something out of it. It is not enough anymore to invest time in the tool, it needs to generate value.