Vers un nouveau marketing...(Towards a new marketing approach...)
|
|
|
Here is an interesting analysis, based on research, that is stated on the new Sheryl Sandberg’s book and that I extracted from this article. In 2003, Columbia Business School professor Frank Flynn and New York University professor Cameron Anderson ran an experiment. They started with a Harvard Business School case study about a...
It is one of my interests: the relationship that exists between sport coaches and leaders. I already wrote on the subject on my article Coach sportif, manager d’équipe…mêmes pratiques ?. It is really funny how those who claim having a ‘’sport’’ spirit are sometimes the worst at applying the basic principles in their company....
Darwin said ‘’It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.’’ In business this is so true, especially for start ups, especially for innovation.
One needs to adjust to continue building what makes sense to the market....
What is truly innovation?View more presentations from Vanina Delobelle.
|
Inscription à la newsletter
Un guide pratique coécrit par deux experts qui ont su allier leurs compétences, la professeure...
Le célèbre auteur du best-seller "père riche, père pauvre" commence par brosser un rapide bilan...
...réussir dans le marketing relationnel de multiniveaux. Voici une étude très intéressante sur le...
|
|
|
L'auteur/The author
