Outfitbuilders: the fun way to approach fashion

Fashion is always looking for new ways to differentiate and attract customers. Fashion is fashion and it needs to be fancy and fun.

Fashion victims read people magazines, read about new trends and are very much influenced by what this magazine or this other one is featuring and recommending for the season. The fact that Eva Longoria or Drew Barrymore wear this design or this other one, influences the customer’s choices.

Google surfed on this wave and launched Boutiques.com featuring celebrities’ outfits.

Customers are now following this wave and as magazines are featuring the top 10 items that Drew loves wearing, they can now do their own. Create, design, build outfits and get fun. By playing and creating customer is discovering, getting seduced and is buying.

Form the easy builder from My Shape, to the more sophisticated one from Polyvore offering canvas, you get what you want.

Customer can create, recommend and become fashion journalist.