Moda Operandi: The online Fashion Runway Show

You order fashion designers’ cloths like if you were in a Runway show. The product does not exist, it is going to be created just for you!

The good thing is that products are only created on demand which prevent creating an unnecessary inventory. Only the exact number of products is created so no issue for storing, ordering, depth of inventory…it is creation on demand!

The principle is not extraordinary but it is solving a supply chain issue. With e-commerce, the margins are being reduced and therefore we need to be every day more innovative in order to be profitable. With the cost of free shipping that is eating even more the margin, you can only be profitable if you reduce the maximum number of intermediaries and costs. As I mentioned on my article about Modcloth where they offer the customer to be the buyer, this trend is great for solving one of the biggest cost of retailing.