- We keep adding stuff to the site and one day we realize that it is too much to the customer and that he is maybe using only 20% of the proposed functionalities.
- We define a max number of functionalities that we are putting on the site and any new functionality should be more important to the customer to a previous one before going to production.
A sure thing, is that everybody wants always more and more ‘’stuff’’. We slag new functionalities, new buttons, new whatever, until we get a Christmas tree and that customer cannot find what he wants anymore. I am for slick interfaces. The functionality should serve a purpose. However, I am not for keeping the same years over years because habits evolve, market changes and customers expectations are becoming more specific. It is always an interesting decision that we, as management, need to make when it comes to add new features. What is driving it? Innovation: try and see? Customer: I want this? A good blend of this is always necessary and once in a while we all need to go and do a big spring clean up on our interfaces.