Vers un nouveau marketing...(Towards a new marketing approach...)

Invisible hand is a firefox plug in that provides pricing comparison. When you go on a page and look at a product it is showing you the best price you can find for the same product and where. Interesting to do savings!
Invisible hand: price comparison browser plug in

Jeudi 5 Mai 2011
The Future of Check ins
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Amazon just launched his new private sales site: MyHabit. Now Amazon can go after the Gilt, RueLaLa and HauteLook.
MyHabit: the new private sales site from Amazon

For big retailers like Amazon it makes a lot of sense:
  • They have the inventory,
  • They have the brands,
  • They have the customers.

And they did it the right way because all his customers are enrolled by default. We can also argue whether the market is now too mature for this? Indeed in Europe this concept got launched back in 2001 and in the US, big players are in the place for already 5 years. The game changer could be to add some more engaging elements where people would have access to the same products they have on their site, in exchange to a bigger promotion and make this product more social for a higher engagement of their customers.

Toddy: the ultimate geek stuff
What is this? It is just a piece of fabric to clean up you iPad. You can use it to clean up your computer screen or your mobile phone too.

This is THE gadget. It cleans perfectly, we have to admit! But more than this, it is super hip. This tiny piece of fabric is called Toddy and is a special technology that comes in a fashion transparent pocket with a very neat card…all this for $19!

I could not resist to buy it. Geek I am, geek I stay!

About the use of metrics to build a product
Some people believe that guts are enough to create a product. I would say guts can give the idea and can start the process but it cannot drive it all.

Measurement and testing is part of a product manager role. There is measurement before and measurement after.

Before:
Ideas can come from interviews with customers to understand what they need. Once we have the idea, we should validate it. We should validate the idea with competition analysis, with business modeling and with prototyping. Once the idea seems viable, we should present it to customers quickly via prototypes and keep refining it till it reaches an acceptable level and that ROI metrics are satisfactory. A/B testing should be also a mean to test ideas and to validate a concept towards another one.

After:
We should keep monitoring and monitoring. Metrics will help the product manager redirect the product and understand some elements that might not be visible immediately. There are many tools to measure sites. Whether it is traffic metrics, heat maps, satisfaction metrics, opinion metrics, sentiment metrics and many others, the product manager should use them all depending on the questions he is willing to answer. Measuring is covering qualitative data and quantitative data. The key is to set the right KPIs and to readjust them with the learning we get.

Analytics do not lie. It adds some more time to the process but it is also the better way to make sure we are right. Creating a product without metrics it is like navigating a boat without compass.

Lundi 25 Avril 2011
As you will do window shopping in your favorite mall over the week-end, you can now do it on Facebook. You have your luggage stores, the shoes ones, the fashion ones and all the others. You click there you can see all of them and just go and visit them and make your purchase directly in Facebook. This is the f-commerce that I discussed in a previous article.
The Facebook Shopping Mall

The interesting point is that all the vendors are centralized and it is really offering a virtual mall experience. We can think that each mall could represent themselves directly in Facebook and with the benefit of the geolocalization and Facebook places we could then push to you the closest mall. You could them buy the same online as you could find next door. This would offer a true online/offline experience.

Samedi 23 Avril 2011

Vendredi 22 Avril 2011

Link: Talking Tom Cat for iPad review


This is a really cool app. Super funny and moreover Tom speaks all languages!

Jeudi 21 Avril 2011

Mercredi 20 Avril 2011
The art of adjusting to market
Darwin said ‘’It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.’’ In business this is so true, especially for start ups, especially for innovation.

One needs to adjust to continue building what makes sense to the market. Seesmic is a very good example of these companies who thrive to adjust. Started as a social video sharing service, it is now a collection of social tools to build brands online (a big cloud). What I learn about this is that the company has been thriving to build on top of one idea to make it every day more compelling. They did not throw out technology, they used it for a different purpose.

Big ideas are not necessarily the same as the original idea. It evolves. However, some tend to take one idea, to try it, to throw it and to start over. It can be a solution when there is no use. But within each idea there is another idea that can help build a 3rd one and this is innovation. I am concerned about some persistence in some ideas. De Gaulle said ‘’Genius sometimes consists of knowing when to stop.’’ This is true for people, this is true for ideas. Building an idea is not about constantly refining an experience only. It is also being able to step back and to analyze if the idea, in the current format, is the solution we want to continue pursuing.

The rush for winning against competition, the rush for getting to the right idea is not always the best solution. There is no secret, only work, tangible analysis and refinement. This is how the world got built.

Mardi 19 Avril 2011
Those who read me for 7 years now, know that I like products and I sometimes present original products that caught my eye. This is one of them. I discovered this product yesterday on Kaboodle and it immediately make me think.

These shoes from Acrimony show a lot of thinking. Not open, not closed and super classy, they are pure design. It is disruption with intelligence and this is what makes the best of the best.
This is shoes design!

2 years ago, we were trying to apply web experience to mobile. Today mobile is influencing the way we are browsing on the internet.

This is the revolution. We are today using different supports and spending a lot of time browsing on our mobile and playing with our iPad. Our hands and our brains get used to different concepts that become part of our lives. When we then go back to the web, we are stamped with those changes and we need to find these behaviors again.
What does iPad bring to web design?

What does it mean for online?
  • Horizontal and vertical browsing
  • Imagery
  • Streamlined experience
  • Infinite scrolling

I also see that applications that used to be extremely simple (was a on the go use so could not be too complicated) are getting a need to be fancier. When the user is using some iPad applications and that he is limited in the actions he is doing, it is extremely frustrating for him. On the other side, when some behaviors are established on the internet, he is expecting to find the same on the iPad app. With increased size of the devices, the experience is getting aligned across all the supports.

Designing an application on the web and on an iPad will get closer and closer.
More simplicity will emerge in the web and more featured will be introduced on the tablets. A tablet is no longer a reading device, you want to do something on it. Giving an easier view of what your website is offering is no longer the answer. The customer wants to interact. On the other hand, limiting the web to some ‘’traditional’’ concepts of user experience cannot longer be viable.

I like very much this convergence in term of experience that is going to offer much more richness to how we are consuming our content.

Dimanche 17 Avril 2011
Who else than a mom could have invented such a concept? Super social, super convenient, super idea.

Toygaroo is a community of parents who are sharing a pool of toys. Because our kids are growing so fast and that toys are changing so often, renting might be the solution. The company offers a selection of 300 toys for 0-6 years old kids. You select the toys and you receive it at home for the time you want, you then send them back and receive new ones. The toys are all sanitized and are shipped to you in a cellophane plastic.
Social and Toys = Toygaroo

Research has shown that parents will spend minimum $800 in toys when kids are young. With the proposed it amounts to $500 per year so the benefit is interesting.

The concept of sharing is just so easier. I am a big fan of libraries for example. I spend my WE there where I can select books take then, read them and return them and take others. My pool of possibilities is therefore bigger and I do not take any risk at buying something I would not like to keep.

This concept is the same. You try it, you use it and you return it.

Samedi 2 Avril 2011

Dimanche 13 Mars 2011
Jeudi 10 Février 2011
For Valentine, we are always looking for THE idea. This small thing that will make the difference and that will be special enough to offer. It does not need to be expensive, it only needs to be special. Hearts, red, these are two important assets, then…up to you to find what goes with it.
A gift for Valentine day

I found Giant fortune cookies. What a perfect idea! I am sure not everybody will think about this and you are sure to create the surprise. A giant cookie with a personalized message created by Fancy Fortune Cookies. To me a great idea !

Mercredi 9 Février 2011
Manpacks is the interesting concept of refill but for men’s underwears. Select your boxers, your socks, your shirts and your shaving and get a shipment any time you need it. It is the concept of an automatic refill that you can find on Mygofer for prescriptions or for consumables, you can find it here for men underwears.
Manpacks: automatic refill of underwears

The interesting thing as well is that it is a very narrow niche that speaks to men and only for men. I believe we could have the same for women for liners, tampons, facial pads, nail remover and so on: something only for girls that help girls in their everyday life without having to think about it and worrying about all these non sexy products.

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