Dimanche 30 Mars 2014
Fad? We now can say it was not! What did this revolution bring to our life? How did we change? How different are we today?
Things got settled now and social has blended into our lives. There is no such thing as social anymore, there are just habits.
After the rail revolution, we just changed our way of traveling and it got integrated; we stopped talking about trains as something special.
As I was mentioning 10 years ago, social will blend into the list of functionalities websites will require. It was the case for Search functionalities years ago, it is definitely now the case for social functionalities. User generated content is just part of who we are. We are used to read reviews, articles created by users, look at people’s pictures, click on share buttons, login with our Facebook. We are just used to it, without asking more.
10 years ago we were talking about creators, curators and consumers. Where the vast majority of people were consumers, the trend has change. The number of creators has indeed increased but not to the largest extend. I believe that the number of curators is the segment that increased the most. While people used to be consumers, they are now consumers and curators. They curate all the time and they share. This segment has grown proportionally much more than the other segments.
Who are we? Human social…but now we are truly digital social. People are addicted, they cannot imagine living without social. They spent hours on Facebook and Twitter and Snapchat and Pinterest…and…
Would you imagine not having trains or planes today? I would not imagine not having social. My friends from there are just here with me. We read the same articles, we talk about our kids, we keep each other informed. I sometimes have more contacts with my friends online, who I have not seen with years, than others than can be closer. It is a revolution and it is how our interactions are now formed.
Homesickness and distance are not perceived the same way because, even when people are away, they are close. I can see my kid takes skype as soon as he wants to talk to his grand-parents. My family in informed on everything we do on Facebook, they see pictures of my kid growing and we have sometimes the feeling that they are not that far after all.
When I research about a school or about a program for my kid, I do not look for the corporate information; I look for what others have to say, I want to understand their experience. People are looking for others opinion more often. We can more about others and because others have tools to express themselves, it can reach more people.
Social has just become who we are. It changed our interactions, it changed our communication channels, it changed our habits, it changed our society. For 10 years, I am looking at what will be the next big thing that will fascinate me as much as social did when it started. I am not a kid of the age of the rail or the plain, I am not a kid of the age of the internet, I am a kid of the age of social. I was old enough to understand and to see it growing and changing who we are. Being the witness of a revolution is always a privilege. I am looking forward the next revolution...
Samedi 29 Mars 2014
Trivia apps are super trendy. Everybody loves trivia, everybody plays trivia. Buzzfeed is the king in Facebook. Everybody shares the last quiz of the day about what country you are , what city you are, what star you are, what old person would you be, …It is easy, it takes few seconds and it is fun. We share with our friends and we react to the results they get. Most of the time, it means absolutely nothing and has no reflection on your personality at all, but…it is fun.
My latest discovery is Quizup, which is much smarter, covers a lot of subjects and what I like the most is that you play against others. You have to beat them, the faster you answer, the more points you get. You can launch a challenge, you can keep playing the same person and you can play against your friends (note: for those who received an invite from me…no surprise). The subjects are varied. You can play countries of the world, web culture, mathematics, colors, logos, science, music…whatever you are interested in, you can find it there. This app is very addictive. If you like competition, you will like it. There is also this music when you play that reinforces the challenge atmosphere. You get a question with a text and image and you have 4 answers to pick from. Pick your answer, see how fast you are, how many points you score and win badges! 6 rounds only and a bonus round, which make each game super fast so that you do not have time to get bored; on the contrary...,you ask for more.
These quizzes are very popular on phones. People like competition but they do not want to get too much invested. They play easily for few seconds and get out with a nice feeling of learning something. Next to the long strategy games that requires time investment and a bigger screen; quizzes can be played on the go in couple of minutes; ideal when you wait for a bus, when you are at the doctor office or at a kid’s game. It is seamless and completely integrated into your life.
TV shows, Jeopardy, Wheel of Fortune and, name it, started back in 1938 and are still part of people’s lives. Now that digital is everywhere, it is very normal that people are still addicted but simply play on different devices. Quizzes are the number one game being played.
Your turn to play now! Name the 3 tops quiz apps in number of users…
Jeudi 20 Mars 2014
Last year, 2 big IPO were to watch and participate LinkedIn, and Facebook, where you would have made +100% of your investment.
This year, there are few IPO I am watching in the US that are certainly going to be great deals and shake the Internet market:
Note: Foursquare is still in the air and not ready for 2014, but things might change.
Mercredi 19 Mars 2014
We know how sensitive personal data subject is lately. It has been a hot topic at SXSW, where Snowden appeared to be the hero of a new era. How much do we want to be public? How much data are going to change our relationships?
I discovered the Life360 app that enables you to know where your family and friends are at any time. I can track when my husband leaves the house, when he returns, when my kid is done with his basketball practice and spy any of their movements. Of course, said like this, it might appear scary as there is no longer an ounce of privacy for anybody. Private investigators are out of job as I can now do the job myself. How much does my husband want me to know each of his movements…I can say he does not.
Now, let’s look at the other angle of the question, which is certainly why such applications have great success. In our crazy world, where schedules are tight, where nobody has any time, not even to give a phone call when we are late because we are tight in a meeting, the app can help. It can also help increase security with children and see when they leave school, when their bus took them, and when they arrived. It also tells us if they are leaving the house in your absence or if they are going to places where they are not authorized. As people are more and more scared and where security is less and less a given, this can help.
I am sure, some people might do a funny face when they look at these apps; the same way they did a funny face when Facebook launched. ‘’What is the point of telling the world about what you are doing…can we keep our privacy?’’ Now they might say ‘’What is the point of knowing everything about your family?’’…things will change. People safety and safety of data in the digital world are very important topics that people have not finished to debate.
Mardi 18 Mars 2014
There is NO failure, there are only lessons! I personally never use such term with my teams. I never talk about failure while I talk about success. I tend to focus on the positive and always show them the right side of the story. We learn, we need to keep learning and not being successful all the time is part of this learning. If you try something new, you might miss the first time, you will learn and them you will succeed. When giving feedback and coaching people, I want them to focus on what makes them strong. It is easier to develop and expand their positive sides than fixing their weaknesses. I take what people are good at and help them be aware of the other side in a way that it will not occult their good side. Nobody can be perfect and nobody can fail constantly. If this is the case, it means, that they are not learning and if they are not learning it is because they are not interested or because their ego is too big.
Failure is just part of the game. You play, you win, you play you lose. If you never try to get outside of your comfort zone, you will never lose but you will also never win. I have much more respect for people who tried and failed rather than those who never tried and can never report a failure. I was reading that some companies are looking for talents who failed many times. The reasons:
I am not afraid of failure even if I do not like it. I will not trigger it but I will not prevent myself from trying something big because I risk to fail. I am not afraid by risk, this is where the fun is coming. No risk, no challenge and therefore no reward. I am disappointed by our society that sometimes does not give a good credit to failure. When hiring, I have seen some companies having rules where they do not hire somebody who failed or somebody who got fired. I disagree as you might have failed in one context, have learned from it and bring a wealth of success to your next company. I have had people like this and they have been some of the best in my organizations. We need to look beyond, we need to look differently, we need to open our minds, we need to challenge, we need to push the limits, we need to put people on the edge and see how they react, we need to lead people by giving them the confidence that they can try and that it is OK to take the risk. You will see at the end your people grow and become some of the best, if they do not freeze.
People are afraid of what they do not know. People are afraid because they look at the big picture instead of taking one step at the time and making progress every day. If you look at the mountain you have to climb, then you might get demotivated but if you look at your feet and make all it takes to move them one at the time, then you will make it to the top. Failure is just a concept and has in reality no real mean. Also failure is subjective as it can mean different things to people, depending on people’s values, criteria and how high they put the bar. In my world there is no such thing as failure, there are only lessons.
Lundi 17 Mars 2014
When we talk about eCommerce, we sometimes do not realize how many functions it covers at the same time. As I wrote prior, eCommerce is an expertise and requires a lot of skills in many different areas from the executive who is leading the charge.
Dimanche 16 Mars 2014
I remember being on a conference with lots of retailers and they were saying that personalization was very profitable in general. Personalization is when you can put your name on the T-shirt, the initials on the embroidered on the towel, the logo of the school on the sweater, a personal message on the box of a pen…
Customers want to differentiate; they do not want the same as everybody. They are versatile and want to come up with personal things all the time that will put them in a position of influencer in the community. They love novelty and they love when people say ‘’this is great, I love your shoes…’’, they captured attention and shined for a small instant that made them so special.
I discovered this extreme of personalization for shoes. Onesole enables you to pick your sole (among a large selection) and then to pick the tops (among an even larger selection), making the shoes different every day and adjustable to any mood or to any outfit. The principle is really innovative and same as you were able to change the frames of your glasses, now you can change the top of your shoes.
However, in order to get this innovation, you will have to pay a cozy price as the combination of one sole and one top will make the price of the shoe at +$100. Such shoes, not interchangeable, can be bought for far less. Well, being fashion has a price and this is the one it costs to get these interchangeable shoes.
Samedi 15 Mars 2014
Customers are not loyal to brands; employees are not loyal to companies, companies are not loyal to employees…why is there no longer loyalty?
Loyalty implies multiple principles in order to exist:
Vendredi 7 Mars 2014
As I was watching House of Cards, Kevin Spacey said about a person that she was more interested in Money than Power. Very interesting to me and it made me think further. Let’s look at people who got successful in business. Once they reach a certain level, what they are looking for is to increase their power and this is why they invest in newspapers, they start to lobby or they work or support a certain government/candidate. Why? Is money just not enough?
If we are looking at human roots, we are animals who need to apply our power on others. There are always been leaders and followers. There are always been a need for the people to follow somebody. Power is part of our genes, while money is not. Look at kids! Some are dominants and others subordinates. Power comes first! In Social Media, we are talking about influencers. Influencers set the tone, show the way, embrace new technologies and have some power via their knowledge. People do not become CEOs because of money, they become CEO because it is a way for them to change the world. Their power, defined by their position, will allow them to achieve goals and make the changes they want.
Very often money and power go together and some would argue that money is power. Certainly to some extend. However, ask to the vast majority of people and after a certain level of wealth, they will say they are looking for power. Once their primary needs are fulfilled (in reference to the Maslow's hierarchy of needs, then power is on the list.
Dimanche 23 Février 2014
As always when some situations in the society become more radical, the opposite will arise to provide some balance. In our society, where everything is baked, processed, refined, to the point where we do not even know what it is made of, the opposite, is a complete return to mother earth food.
You might have seen the documentary Super Size Me showing how processed food, offered at some famous restaurant, can be toxic to our body. I suggest you also watch this horrifying movie about animal food, to never eat meat any more.
As opposed to this trend where junk food has become the norm in our plates, there are more and more vegetarians and vegan people. Their manta, let’s eat what mother earth gives us in its natural way. Of course, some may object the fact that even vegetables today are not as good as they are grown with chemical products and are waiting long in the chain before getting to our bellies. However, the revolution is here and some are making big time of this.
Whole Foods is king in the market of organic and is a go to place for all of us being interested in the quality of what we are eating. Some new comers in the market, still find their place like Mrs Greens that is in the same spirit, with some product differences. As this trend might have been minor few years ago and more spread within the running community, it has now extended much further. There are more and more people around me who are vegetarian and vegan that anytime. People are tired about what we consume and are looking for a better life. Kids can find courses about the Ecosystem on Khan Academy and are interested in what happens to our Earth.
As we have the wave to go to more and more process food, we also have the one that opposed to it by going even more and more to raw food. People want to grow their own produce; they want to eat organic products because they do not trust anymore the industry. I read that by 2025, the number of cancers is going to double and one of the 2 causes is food. When you read this, it makes you think…
Lundi 20 Janvier 2014
Samedi 4 Janvier 2014
Alors que je regardais le comportement des candidats de The Next Great Baker l’autre jour, je me suis rendue compte qu’il ne s’agissait de rien de plus que la version moderne des Arènes de Rome. Les gladiateurs se battent et le publique décide de leur vie ou de leur mort en fonction de leur prestation.
En matière d’anthropologie, c’est édifiant, on n’a rien inventé de nouveau. L’humain reproduit les mêmes comportements encore et encore. Des centaines d’années à part, dans un autre contexte, avec des outils plus modernes mais en essence toujours dans le même esprit. Comme je mentionnais il y a quelques temps que les réseaux sociaux n’étaient rien de différents que la reproduction des communautés physiques, les programmes de reality show ne sont rien d’autre que les jeux de la Rome antique.
Il s’agit de mise a mort. Le peuple vote pour qui vit et qui meurt chaque semaine. Parfois le peuple est clément, parfois il est sans pitié. Les participants sont sans morale, ils trahissent, font des alliances, parlent dans le dos des uns et des autres et jettent leurs adversaires aux lions à la première occasion.
Le peuple ne se tarit pas de regarder ces émissions : pour la cuisine, pour la pâtisserie, pour la chanson,…différents contextes mais mêmes attitudes.
Que faisons-nous de mieux ces derniers temps ? Les jeux avaient été inventés pour divertir le peuple et lui faire oublier qu’il mourrait de faim. Et maintenant ? Face à des conflits politiques, des difficultés économiques et un avenir pas toujours clair, le peuple a aussi besoin de ce divertissement : La télé réalité. C’est l’exutoire psychologique de l’homme moderne. Il passe ses frustrations au travers de la télé réalité. Le film The Hunger Games est la représentation à l’extrême de ce que la télé réalité peut devenir. Elle galvanise les peuples et est un moyen de pouvoir et de contrôle des individus dirigeants. La Rome antique…n’est pas si loin en fin de compte.
Vendredi 23 Août 2013
Mercredi 3 Juillet 2013
Jeudi 13 Juin 2013
Vendredi 10 Mai 2013
When you have a researcher background you cannot be happy only watching or hearing about stuff, you want to experiment by yourself and drive your own conclusions. I had been following the program on TV showing these extreme couponers, impressive! Yes but in reality what does that mean? For 2 months I did the experience. I gathered all coupons I received in my mail box, I bought the Sunday newspapers (per 2 or 3), I signed up to coupons.com to print the coupons, I went on some brand websites to retrieve their coupons. I looked at the store circulars and matched the store offer with the coupons very carefully. I prepared my list in advance marking the original price, the sale price and the coupons reductions.
I bought couple of times combining both coupons and store offers and yes you can do some significant savings. I did some 57% savings and even once got to the store and paid nothing. Like in the program, I could get stuff for free too.
Now, let’s tell the story from behind the scene:
It does work, it is exciting but it is also limited and I do not believe a family can live with this only (unless they have access to coupons that did not come into my radar) as we are not eating toothpaste and shampoo. This was a great fun experience. My kid also loved participating. I keep looking at the coupons as there might always be some opportunity for some products I might be more interested in.
Also I did discover this extraordinary behavior that coupons are for sale! On eBay you can buy/sell all sorts of coupons. This was the most impressive part for me that free coupons can be traded and that there are buyers for these. The customer is ready to pay to make savings and this is a very interesting marketing concept.
It also made me understand that Mr and Mrs America are not about high end brands but about price first. In the case of the extreme couponers, they have no loyalty to the brand, they go for the product that offers the best price. They want the price mainly. If they can get the brand for a very cheap price, they want it and this is one of the component of eBay’ success. Most of the very successful items are branded items at extremely discounted price. All the private sales sites, Fab, LivingSocial do work well because they do give the perception to customers that they offer better prices than retail prices and that for this price they will get high end brands. People feel happy because they saved money even if the product is old, used and more expensive than another product at the end of the day. The brand perception brings the trust, the price brings the trigger and rules the world and this is the new consumption behavior.
Vendredi 29 Mars 2013
Augmented reality will come directly from your device. As you will be walking in a store aisle, read an article or wait at a bus station, you will be able to use your mobile to simply get more about the product you see. The product will get a life, it will be more than just a static product, it will talk to you and teach you about who he is.
It is not going to be boring by bringing you back to the ecommerce site, it is going to give you an extra information. It will bring you in a different world that will entertain you and therefore makes you buy. The technologies are evolving, QR codes and scanable codes will vanished to become invisible. Customers will not have to do anything. They will just need to get their mobile move on top of the product to get transported into the product world.
Blippar has started this revolution by providing this effect to customers.
Another interesting use of what true augmented reality can be is done by a Tokyo newspaper, where reading the newspaper becomes a whole new experience.
Jeudi 28 Mars 2013
Shopping on iPad can be a great and easy experience! We need to think more and more out of the box. With the millions of apps customers have available, they will not just use your app because it is you. They will use it because it provides them a great experience. On mobile, even more than online, it is all about experience. How fun and easy is it to buy my product?
Grocery Glee is offering a white label solution that recreates virtually the store aisle and enables the customer to browse the products as if he was in the store. From here, the customer can add the product to his basket and get recommendations associated to the product. This is a functionality that the store cannot provide but that the virtual space can.
I like the sleek experience. It is easy and does perfectly the job. The limitation I would see is that in a world where we expect online to provide a larger inventory than the store, if we put too many products for the customer to browse, then we would lose the benefit of the experience.
It has a lot of power when coupled with the shopping list so therefore it does reduce the amount of products and it would be even more powerful if pushed with coupons (only my shopping list that has coupons for example).
Un livre, Un jour
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